Yes! Every day, more videos are being uploaded to the web and more and more users are logging on to watch them. In fact, 1/3 of all online activity today includes watching video content AND 90% of those watching that content say that the videos they watch greatly influence their purchasing decisions.
And there’s more. Engagement on any given website increases 22% when full page ads include video content – meaning that more people click through and from those, many proceed to making a purchase with that website.
With the amount of people that are not only online today, but watching video online, businesses that aren’t incorporating video marketing into their overall marketing strategy are going to miss out on a lot of opportunities.